CIW Social Media Strategist
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CIW Social Media Strategist
Social Media Strategist is the fourth course in the CIW Web And Mobile Design series. This course focuses on the use of social media in business. The course teaches individuals how to create a social media campaign, and how to analyze and present data in order to address organizational issues and make appropriate business decisions.
To earn the CIW Social Media Strategist, you must take and pass one certification exam:
CIW Social Media Strategist: CIW Certification Exam (1D0-623).
The CIW Social Media Strategist course prepares candidates to take the CIW Social Media Strategist exam, which, if passed, earns the individual the CIW Social Media Strategist certification.
This course teaches the foundations of social media technologies, communication methods and how to engage consumers using various tools. You will learn how social media is used in a business setting, and how to use social media to boost brand recognition and achieve organizational goals. You will also learn how to build social media strategies and tactics, build and manage campaigns, and develop social media content. You will learn about major social media platforms, when and how to utilize each platform correctly in business to achieve organizational goals and strategies. This course will teach how to plan, develop, promote, deliver, present, and analyze social media activities. You will learn about how risks, reputation, crisis response, advertising and promoting are managed and maintained. This course will also teach you how metrics, analytics, reporting and social media optimization drive business goals and strategies.
- CIW Social Media Strategist (click for description & topics)
Course ComponentsIncludes the following components:
- Courseware study E-Books (Electronic Copy)
- Exam study guide
- Supplemental materials
- Video clips
- Course mastery
- Practice exams
- Online exercises
- Hands-on labs
- Certification exam voucher (optional)
- Explain business uses of social media.
- Identify steps involved in a creating successful social media campaign
- Discuss crowdsourcing and crowdshaping strategies.
- Identify strategies and tactics for creating and using folksonomies.
- Summarize and deploy typical social media metrics.
- Explain the concept of gamification in relation to social media, including peer-based endorsements.
- Identify and use tactics for gathering and analyzing data.
- Explain specific user-tracking techniques.
- Track virtual and brick-and-mortar business using social media and Web technologies.
- Explain and interpret data reuse strategies.
- Create reports about strengths and deficiencies of existing social media strategies.
- Web designers
- Internet consultants
- IT professionals
- Marketing professionals
- Web and graphic artists
- Business professionals
Practice exams are provided online to most closely simulate the experience of the Certification Exam. The aim of practice exams is to support learning and help assess specific knowledge in all learning objectives. They include objective reviews and quizzes, reinforcement tests, self-assessment tests and a time-limited test that consists of a random selection of questions.
CIW Social Media Strategist course prepare candidates to take the CIW 1D0-623 examination, once achieved, awards the student with the CIW Social Media Strategist Certification. For our CIW self-study kits, we are now moving to our new exam provider PSI for the exams for distance learning students. The PSI remote video proctoring service lets the student take CIW exams from the comfort of their own home or office. The system requires an active webcam and stable high-speed Internet connection. A live proctor will visually monitor the student and the exam during the entire testing session.
Course Lenght & Technical Support
This course can be completed in your own time, as a home study course you will have approximately 120 hours of study and 12 months to complete. All the technical support is provided directly by CIW via their student web portal.
The CIW Social Media Strategist courseware requires an understanding of how internet technologies are used in business, HTML5 and CSS3 coding, and user experience development. Suggested prerequisites are the CIW Internet Business Associate, CIW Site Development Associate, CIW Advanced HTML5 and CSS3 Specialist course, and CIW User Interface Designer, or equivalent knowledge.